{"id":3032,"date":"2023-10-27T20:39:55","date_gmt":"2023-10-27T18:39:55","guid":{"rendered":"https:\/\/nazart.es\/?post_type=harington_portfolio&#038;p=3032"},"modified":"2023-11-01T18:10:41","modified_gmt":"2023-11-01T17:10:41","slug":"diseno-app-escapada-rural","status":"publish","type":"harington_portfolio","link":"https:\/\/nazart.es\/?harington_portfolio=diseno-app-escapada-rural","title":{"rendered":"Dise\u00f1o App Escapada Rural"},"content":{"rendered":"\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_top row_padding_bottom row_padding_left row_padding_right\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-harington-gutenberg-left-pinned-section pinned-section\">\n<div class=\"wp-block-harington-gutenberg-pinned-element pinned-element left\">\n<h5>Overview<\/h5>\n                                        \n<h6>Investigaci\u00f3n y testeo UX<br>                                            Prototipado<br>                                            Dise\u00f1o UI<br>                                                                                  <\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-scrolling-element scrolling-element right\">\n<h4 class=\"has-mask\">Proyecto de fin de m\u00e1ster en dise\u00f1o UX\/UI. Briefing: Crear una app para Escapada Rural que conecte con los usuarios m\u00e1s j\u00f3venes, a los cuales no impactaban en ese momento.Por otro lado, mejorar la experiencia de los usuarios que ponen sus casas y establecimientos en sus canales. <\/h4>\n                                        <hr>\n                                        <p class=\"has-animation\" data-delay=\"0\">Nuestra propuesta: App que acompa\u00f1e a nuestro usuario durante todo el proceso de b\u00fasqueda, reserva e incluso planificaci\u00f3n del viaje. Enfocada en el p\u00fablico joven y en los viajes en grupo, sin dejar de lado los viajes individuales o de pareja. \nLa aplicaci\u00f3n contiene un chat interno mediante el que se organiza todo el viaje.<\/p>\n                                        <p class=\"has-animation\" data-delay=\"100\">\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"380\" height=\"357\" src=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/11\/all-good-1.png\" alt=\"\" class=\"wp-image-3348\" style=\"aspect-ratio:1.0644257703081232;width:211px;height:auto\" srcset=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/11\/all-good-1.png 380w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/11\/all-good-1-300x282.png 300w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section normal\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<p class=\"has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Video sobre la App:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-container content-row dark-section full change-header-color\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<figure class=\"wp-block-video\"><video autoplay controls muted src=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/Grabacion-de-pantalla-2023-10-28-a-las-21.17.16-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_top row_padding_bottom row_padding_left row_padding_right\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"380\" height=\"357\" src=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/11\/sun.png\" alt=\"\" class=\"wp-image-3352\" style=\"aspect-ratio:1.0644257703081232;width:191px;height:auto\" srcset=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/11\/sun.png 380w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/11\/sun-300x282.png 300w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading has-mask\">\/ Figma \/ Photoshop \/ After Effects<\/h6>\n\n\n\n<hr>\n\n\n\n<h4 class=\"wp-block-heading has-mask\">El proyecto se dividi\u00f3 en 2 partes:&nbsp;Investigaci\u00f3n UX&nbsp;y dise\u00f1o final.&nbsp;<\/h4>\n\n\n\n<p style=\"font-size:20px;font-style:normal;font-weight:500\">Durante varios meses&nbsp;tuvimos que desarrollar una amplia investigaci\u00f3n estudiando a nuestros usuarios y competencia.&nbsp;Realizamos&nbsp;entrevistas, customer journeys, encuestas,&nbsp;benchmarks&#8230;&nbsp;para identificar distintos insights y realizar una propuesta de valor.&nbsp;En una segunda fase, con toda esa info, realizamos el sistema de dise\u00f1o y todas las pantallas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"812\" height=\"1024\" src=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/2d6dc3129962091.61767f1f96063-812x1024.jpg\" alt=\"\" class=\"wp-image-3085\" style=\"aspect-ratio:0.79296875;width:986px;height:auto\" srcset=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/2d6dc3129962091.61767f1f96063-812x1024.jpg 812w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/2d6dc3129962091.61767f1f96063-238x300.jpg 238w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/2d6dc3129962091.61767f1f96063-768x968.jpg 768w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/2d6dc3129962091.61767f1f96063.jpg 1200w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/figure><\/div>\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section normal\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:500\">La idea consisti\u00f3 en crear una app en la que los usuarios pudieran realizar b\u00fasquedas de casas y realizar votaciones grupales para que finalmente se elija una casa ganadora. A partir de aqu\u00ed se podr\u00eda reservar y realizar pagos fraccionados.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"831\" height=\"1024\" src=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/a1dedf129962091.61767f1f9588d-3-831x1024.jpg\" alt=\"\" class=\"wp-image-3100\" srcset=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/a1dedf129962091.61767f1f9588d-3-831x1024.jpg 831w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/a1dedf129962091.61767f1f9588d-3-243x300.jpg 243w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/a1dedf129962091.61767f1f9588d-3-768x947.jpg 768w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/a1dedf129962091.61767f1f9588d-3.jpg 1200w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"380\" height=\"357\" src=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/11\/asteriscos.png\" alt=\"\" class=\"wp-image-3350\" style=\"aspect-ratio:1.0644257703081232;width:167px;height:auto\" srcset=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/11\/asteriscos.png 380w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/11\/asteriscos-300x282.png 300w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section normal\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"812\" height=\"1024\" src=\"http:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/f296d0129962091.61767f1f965b1-2-812x1024.jpg\" alt=\"\" class=\"wp-image-3096\" srcset=\"https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/f296d0129962091.61767f1f965b1-2-812x1024.jpg 812w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/f296d0129962091.61767f1f965b1-2-238x300.jpg 238w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/f296d0129962091.61767f1f965b1-2-768x968.jpg 768w, https:\/\/nazart.es\/wp-content\/uploads\/2023\/10\/f296d0129962091.61767f1f965b1-2.jpg 1200w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:500\">Como extra introdujimos un sistema de asignaci\u00f3n de roles a cada persona (cocinero, conductor, gu\u00eda\u2026) y por otro lado, un programa de fidelizaci\u00f3n donde se propon\u00edan distintos retos para conseguir descuentos y as\u00ed motivar al usuario y darnos a conocer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[30,25,28],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nazart.es\/index.php?rest_route=\/wp\/v2\/harington_portfolio\/3032"}],"collection":[{"href":"https:\/\/nazart.es\/index.php?rest_route=\/wp\/v2\/harington_portfolio"}],"about":[{"href":"https:\/\/nazart.es\/index.php?rest_route=\/wp\/v2\/types\/harington_portfolio"}],"wp:attachment":[{"href":"https:\/\/nazart.es\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3032"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/nazart.es\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=3032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}